A brand identity for a pole inspection and maintenance startup company.
Since the logo has to be flexible, this mockup shows how the logo would be represented in its shortest form, stripped down to just the R with the electrical bolt.
This mockup explores the logo without the illustration or logo mark. It stands alone with just the name of the company as a word mark. The electrical bolt in the R provides visual interest while alluding to the electricity lines that the poles carry.
There are times when a brand has a ton of space to showcase their logo. Using the Mascot logo works well in this van wrap design. There is enough space to showcase the full version of the logo, and the illustration creates visual interest in this design while reinforcing brand awareness.